Prime Data has been refining their proprietary data tools for over a decade.  During this time they’ve assisted data-driven fundraising campaigns with the analytics, data hygiene, segmentation and variable digital printing that has powered thousands of fundraising campaigns.

In January 2011, Steve Falk joined the firm as an owner and President.  Building on the core strengths, the firm is expanding its offering into complimentary areas of business services.

Chameleon Variable Digital Communications ( www.chameleon-variable-digital.com)  was launched in November 2011 to provide a hub of information about our variable digital printing (VDP) services.

Unaddressed Admail campaign execution will similarly be promoted through the launch of the new site www.unaddressed-direct-mail-services.com  early in 2012.

Recent investments include:

• recently moved to expanded and renovated facility
• new cloud-based CRM and telephony technology
• virtualized servers
• backup security
• mobile work adaptability
• Objectif Lune – PrintShopMail installation (VDP software)
• 2 Konica Minolta C7000 colour sheet-fed printers
• 2 Konica Minolta 1200 black production printers
• print finishing and mail preparation facility (US and CDN)
• fulfillment facility and experience fulfillment team
• partnerships allowing integratation of offset printing and call-centre support